Candy Crush IPO Launches Today

Candy Crush IPO Launches Today

(Undated) -- Candy Crush is going public. The initial public offering for King Digital Entertainment launches today. King makes the smartphone game, Candy Crush Saga. Market analysts expect King to price at 21 to 24 dollars a share, which could give the company a market value of as much as seven-point-six billion dollars. King is expected to begin trading on the New York Stock Exchange on Wednesday.